Carmen Haid is the creator of this magazine who describes it as a publication “for anyone who appreciates unique features, handcraftsmanship and an out of the box approach. It is a more a “book” to keep and collect”. carmen defines herself as an aesthete who was inspired to continue the legacy of atelier-Mayer by her late grandmother, Klaudia Mayer, who was an haute couture seamstress in vienna during the turn of the century and part of the Viennese secession. atelier-mayer was An online boutique for luxury vintage fashion, accessories and objets d'art with pieces from the 1920's to the 1980's. Atelier-Mayer magazine was a bi-annual, limited edition publication as well as a supplement to vanity fair subscribers.
How has your grandmother influenced to you in order to set up “Atelier-Mayer”?
My late grandmother Klaudia Mayer was an integral part and my inspiration to pursue a career in fashion. She founded ATELIER-MAYER in 1927 in Vienna during the Viennese Secession. She was a haute-couture seamstress who specialised in evening wear. Her clients included members of the Austrian, Swiss and Liechtenstein society. Following a decade in PR & communication, I felt there was a niche in the market for luxury vintage fashion online. An avid vintage couture collector since the age of 3, I researched the market and launched ATELIER-MAYER.COM in 2008, a revamped version of my grandmother’s atelier in the form of an online boutique for the 21st century.
What is in your opinion the specific difference between vintage garments or actual clothes?
Most current collections are inspired by something vintage. The vintage appeal is that you get the original and it is absolutely unique. It has a story, heritage, exquisite cuts and materials, many times you find handcraftsmanship which is now long forgotten or hard to make such as bias cut dresses of the 1920s and 30s, materials used in jewellery such as Bakalite, wood and Lucite in the 50's, 60's and 70's.
What is the role of vintage clothing today?
real fashionistas wear vintage and mix it in with current season clothes. It gives the special edge and expresses personality. to collect vintage pieces can be also a good investment.
can you recommend us your favourite vintage stores around the world?
Decades in LA, Juisi in Sao Paolo, Re-see in Paris, What comes around Goes around in New York and shrimpton couture in Canada.